OUT OF THE BOX? HOW ABOUT A MILLION MILES AWAY FROM IT.

STRONG MESSAGING STRATEGIES HELP OUR RETAIL CLIENTS HAVE POWERFUL PRESENCE.

ABC Phones
NEED:
The client started with one location and a small business loan.  They were primarily advertising in newspaper and needed to increase sales.  

APPROACH:
ViaMark started them on radio with a strong message and musical image targeting a young demo with a limited advertising budget. 

RESULT:
ABC phones has grown to 25 locations in NC and VA, and won “Alltel dealer of the Year” for the Southeast region.

ATMC Wireless
NEED:
ATMC Wireless needed a way to brand their local customer service while at the same time making the message clear that they are an AT&T provider.

APPROACH:
ViaMark created a “wired” character as part of a branding campaign that focused on simplicity and local customer service.

RESULT:
Character is now used in ATMC radio, TV and print helping to better brand ATMC on a local level.

Hearne's Jewelers
NEED:
During the summer when sales are typically soft, the client needed to increase traffic and profit. Their goal was to create a mid-summer sales event. 

APPROACH:
We created an effective television and radio campaign to market the jewelry liquidation sale, something this high-end client is not known for. 

RESULT:
Sales for this event eclipsed $275,000. This mid-summer liquidation is now an annual event.

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