CAN-DON’T ATTITUDE.
Affordable campaigns don't have to be canned.

Our made-from-scratch approach offers customized messages for restaurants, big and small.

Texas Steakhouse and Saloon
NEED:
Texas Steakhouse needed to increase ride participants and fundraising efforts for their motorcycle ride benefiting the Make-A-Wish Foundation.

APPROACH:
ViaMark utilized our local media partnerships to acquire hundreds of psa’s, local dj endorsements and live radio remote broadcasts to create more effective awareness for the event.

RESULT:
ViaMark was able to grow the benefit ride from an average of 50 participants to over 700.

Bojangles Famous Chicken and Biscuits 
NEED:
Bojangles’ needed a local agency to coordinate their expanding marketing efforts for their growing franchise group. 

APPROACH:
In 1995, ViaMark signed on to create more effective media buying and placement strategies as well as, dramatically increasing the client exposure in the market.

RESULT:
Thirteen years later, the client has gone from operating 17 local restaurants to 38, and is the number-one grossing quick-serve restaurant chain in eastern North Carolina. 

Locally, Bojangles' outsells national chains McDonald's, Wendy's, Burger King, Hardee's and KFC by a margin of almost 2 to 1.