YOUR STUDY. THEIR LIVES.
Patient recruitment is about more than collecting data. Powerful messaging, strategic media buying and unmatched affordability work together to create a clear and effective recruitment process
Clinical Trial for a new Ragweed Medication
NEED:
Enroll 1,000 patients in 3 months for 76 sites in 37 cities.
APPROACH:
A three month radio and TV campaign in our target cities. We utilized a specific patient recruitment media buying strategy to determine appropriate market budgets and generate the necessary calls for each site. The commercial drove potential patients to an 800# or website for screening.
RESULT:
Over 7,596 respondents who completed the initial screening process came as a direct result of the advertising campaign. The client enrolled a total of 1,000 patients before the enrollment deadline.
CLINICAL TRIAL FOR A SMALL POX VACCINE
NEED: Sponsor had enrolled approximately 140 patients after 18 months and needed to enroll an additional 220 patients in 2 months for 16 sites (before the enrollment deadline). Target patients needed to be HIV Positive.
APPROACH: We researched the HIV population to further define our core target patients, the most viable cities for reaching this population and cost effective media options. The ad campaign included Alternative Weekly Newspapers, Gay/Lesbian Publications, Targeted Radio Formats (in limited markets) and Banner Advertising on Gay/Lesbian Websites.
RESULT: Sponsor achieved the total enrollment goal of 360 patients. During the final 2 month enrollment period, over 75% of the patient referrals came from our advertising campaign.
NCCRM
NEED:
The North Carolina Center for Reproductive Medicine generates patients through phone inquiries. When they came to us in 2001, they wanted an increase in call volume.
APPROACH:
Along with an emotionally charging radio campaign, ViaMark Advertising created a 1-800 number that was both easy for the listener to remember and 100% trackable.
RESULT:
NCCRM went from 30 calls per month to over 500.
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