media buying case studies

Cape Fear Valley Health System
NEED:
CFVHS needed a nurse recruitment campaign.  Their goal was to hire 100 nurses in 100 days.

APPROACH:
ViaMark Advertising initiated a four-month multi-market radio and television campaign to achieve their goal. 

RESULT:
CFVHS hired almost 200 new nurses and 60 allied health professionals.  Their success was published in industry trade magazines and four years later they are repeating the campaign.

Clinical Trial for a new Ragweed Medication
NEED:       
Enroll 1,000 patients in 3 months for 76 sites in 37 cities.

APPROACH:       
A three month radio and TV campaign in our target cities

We utilized a specific patient recruitment media buying strategy to determine appropriate market budgets and generate the necessary calls for each site. The commercial drove potential patients to an 800# or website for screening.

RESULT:
Over 7,596 respondents who completed the initial screening process came as a direct result of the advertising campaign.  The client enrolled a total of 1,000 patients before the enrollment deadline.

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